The theme of today is ‘blue.’ I think it’s because we haven’t seen blue sky here in two weeks due to all of the smoke. Earlier today I mentioned Blue Microphones as new client of Morgan/Dorado. And earlier in the week, I mentioned a business book called Blue Ocean Strategy.
This book was sent to me by a new client and is about identifying and taking advantage of uncontested markets. The new client is Zubican, and they will be doing exactly that. In a few weeks I’ll be able to tell everyone about what Zubican is doing, but in the meantime you might be able to gain an insight into their plans by checking out page 61 in the section entitled, ” Look across the chain of buyers.”