Jive debating open ad/PR pitch

Sam Lawrence at Jive Software has been very open in the past about issues/questions/discussions regarding marketing and PR.
He’s doing it again with the question “Should I attempt a transparent ad-pr-tising search?”

The PR and advertising world has changed.  Our daily work is no longer behind the scenes. If you’ve got to hide, then you’re not confident in your abilities. Yes, there are some competitive advantages/differentiators that some agencies might not want to broadcast.  I’m thinking this could be like a gov’t public meeting has to be conducted in California under the Bagley-Keene Open Meeting Act.  The big picture stuff should be in public.  But the principals are allowed to go into “closed session” for discussion of things like HR, $$$, and anything proprietary.  Best of both worlds.

Hey Sam!  We’re in.


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