Direct Marketing FAIL

I’m a huge fan of the FAILblog. Simple, direct, does one thing and does it well.  So it was with great amusement that I opened up an email from JetBlue this morning to find something perfect for FAILblog.  OK, maybe not perfect, but probably as close as I’ll get to something for them for a long time.

Here’s an image from the email from JetBlue. In the PR world, mail merges are a bad thing.  They are in the ad world as well if you don’t have someone checking or a process in place to keep things like this from happening.  Sorry JetBlue, for today you FAIL!

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