When talking with folks about participation in social media, online communication and communities, one question I am always asked is,” Where do you get the time?”
One of my standard answers is to ask people to look at all the things they used to do that they don’t anymore. Standing by fax machines, sending out multiple faxes and waiting for them to go through? Nope. Printing, stuffing and mailing press kits? Not so much.
Clay Shirky, author of “Here Come’s Everybody”, has a different take. It’s in two parts, but not that long. Check it out: