For some reason, I keep mentioning Jive Software. I mentioned them in the context of “should PR agencies blog?” I mentioned them in the context of direct customer feedback, as it related to Forrester, and now I’m going to mention them in their search for a Director of Communications.
I think they are looking for someone who knows how to use the tools, other than someone who can just send in a resume. Good tactic. Let’s see if it works.