Use the right tools to find the right person

For some reason, I keep mentioning Jive Software. I mentioned them in the context of “should PR agencies blog?” I mentioned them in the context of direct customer feedback, as it related to Forrester, and now I’m going to mention them in their search for a Director of Communications.

Yes, they have a basic job description, but they also have a video of Sam Lawrence, talking about the position and including other members of their team, their agency, and I think, his kids.

I think they are looking for someone who knows how to use the tools, other than someone who can just send in a resume. Good tactic. Let’s see if it works.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s