Shel Israel talks to Twitter

Shel Israel talks with the Twitter guys. This is a few days old, but definitely worth a watch.

A few nuggets:

  • Average user posts three times per day
  • Number of posts through the API (i.e. 3rd party apps) is about 20X web traffic
  • 60% is non-US
  • 40% of non-US is Japan (Japan Twitter launched this week)

Interesting business use discussed:

  • JetBlue – uses Twitter to engage directly – sometimes includes special deals

I tried to insert the video but WP wasn’t playing nice so click on the link above or here.


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