What the heck is CANP? I just heard the term myself for the first time yesterday and did the acronym on my own. What does it mean? Culturally Aware Non-Participatory.
The context of this is a meeting I had yesterday with some folks from the Sacramento Ballet about engaging more local people in the ballet. First off, let me say that my knowledge of the ballet is limited to attending the Nutcracker as a kid what I see my daughters try and do when they are trying to spin on their toes (yes I know the right term ;
I have to admit, I fall into the CANP camp. I knew that the area had lots of culturally enriching programs but I didn’t really participate. It’s apparently a big issue with folks my age. We focus so much on work and other things that we think it’s not OK to spend time doing something else. So, I’m going to try and apply what I know about marketing and social media to get other area CANPs more engaged.
One of the interesting discussions we had involved the similarities between ballet and soccer. Lost me? Well, there is a connection. Think of all the kids in America that play soccer? How many stay engaged with the sport once they are adults? The same is true with ballet. Think of all the young girls that take ballet classes. Now how many of them attend the ballet or support it when they grow up?
Are you a CANP? What would get you engaged?