Starbucks launched MyStarbucksIdea a few weeks ago with that according the announcement “takes the Starbucks Experience outside the store and enables customers to play a role in shaping the company’s future.”
Think of Digg when looking at the site. Users submit ideas and visitors then vote them up or down.
This is the sort of idea that can get easily panned by people looking for a reason to attack a company, but according to an AP article today:
“Skeptics have panned MyStarbucksIdea.com, unveiled at the company’s heavily attended annual meeting in mid-March, as an online suggestion box that’s already grown stale. But the heavy traffic it’s drawn and the message Starbucks is sending — that it’s listening, and listening carefully — have impressed corporate marketing experts.”
Some stats from the article:
- 300 posts in first hour live
- over 100,000 votes by the end of the first week
Wondering what it takes to moderate that? According the article, “about four dozen Starbucks employees monitor MyStarbucksIdea, each about eight hours a week.”
The other site mentioned in the article doing something similar is by Dell, which has embraced social media wholeheartedly after learning a hard lesson a few years ago.
Both of the sites are powered by Salesforce.com. Hmm….think Outcast maybe had something to do with this glowing article?
Congratulations to Starbucks, Dell and Salesforce.