Don’t miss out on valuable employees

just because they don’t want to work full time.  One of our employees doesn’t work for us full time.  And my wife works for a firm that helps people who don’t work full time find gigs that work with their schedules and experience.  These aren’t “temp jobs,” these are executive level jobs that don’t need someone 40 hours per week.

Who are the people who fit into this category of having more than ten years experience and extensive education but don’t want to work full time?  You guessed it, moms (well almost always moms).    These people looking for jobs are able to find positions that can fit their schedules, employers can find experienced professionals that in the case some small companies they wouldn’t be able to afford at a full time rate.  And society doesn’t lose this valuable, highly trained workforce.

What’s the point of all this?  Look for someone that can help you out, they may be closer than you think.  Also, check out Flexperience on NBC from this week.

You can hide….but not forever

Cisco seems to have a mess on its hands that drives home the dangers of anonymous blogging.  It seems that a patent attorney at Cisco was blogging anonymously under the pseudonym “Troll Tracker.”  The name relates to so-called “patent trolls” that purchase patents with the objective of using them as the basis of lawsuits against companies.

The blog was not sanctioned by Cisco, but the author was apparently a patent attorney at Cisco.  He was eventually identified by a visitor to the site and chose to unmask himself.  Lawsuits have followed.

The takeaway here is that the perception of anonymity on the Internet is false. If it can’t say it under your name you shouldn’t say it.  There are people out there with much more time and braincycles than you can imagine that will unmask you and the consequences are never pretty. Unless you are Fake Steve Jobs, then all bets are off because he somehow created his own reality distortion field.

Sacramento’s Own Prosper is in the WSJ!

Unfortunately the column is about the demise of “luxury magazines.”  Not sure if I would have called Prosper a luxury magazine but the reporter did.

tombstone.jpg

I have a somewhat different take on the “demise” of these publications. I don’t think they went down because the economy is going down. I actually think they started going down when the economy was doing great.  Most of the readers of these type of publications are “aspirational.” They don’t actually live the luxury, jetsetting lifestyles portrayed in these publications, but they want to.  I’m thinking there may be upside to this market as the economy continues to slow down.  If I remember correctly companies that deal in small luxuries do well in down economies. I think these magazines may fit that bill.  People may not be able to afford to go to Hawaii next year (ahem us), but we would like to read about it.

That being said, maybe there’s room for Sacramento’s latest luxury magazine to grow over the next few years.  Maybe during that time I’ll move from the aspirational buyer to the actual target !

And we wonder why people think poorly of PR as a profession

According to Odwyer:

Press Blackout
PR Society declares blackout on resignation of Prof. Gail Baker as Ethics Board chair. Members are being told PRS has no comment “at this time.” Baker, of the University of Nebraska, also is unavailable for comment as is Chancellor John Christensen, and the University PR dept.

I often use the term, ‘the cobbler’s children have no shoes,’ but this is ridiculous. The chair of the “Board of Ethics and  Professional Standards” for the Public Relations Society of America is no longer in the position and there’s “no comment?”  Excuse me for being a little flustered by this, but that’s PR 101 people.  “No comment” is a comment. Do you want that to be your comment?  At least wish the person well.