Is that a TechCrunch bump in your pocket or are people really happy to see you? at Like It Matters

Is that a TechCrunch bump in your pocket or are people really happy to see you? at Like It Matters: “In fact, I have been encouraging clients to *not* get covered in TechCrunch. To stay away from inviting the wrong kind of feedback at the wrong time. It’s not about stealth, or about protecting ideas.”

I’ve had this same thought as Brian Oberkirch and I gave the same advice to a new client.  Their target market is not the “TechCrunch crowd,” and they are better served looking for ways to go direct to their audience.

Thank you Brian for making an oustanding point.

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