Jeremy Wagstaff adds to the "list of PR rules"

I’ve listed several “PR Rules” over the last few years including:

Rule #213 – Never..NEVER…Put a Fake Funny/Ironic Quote in a Draft Release
Rule #2 – All mics are on

To this I would like to add Jeremy Wagstaff’sPR Note #273 – When you get a new client Google them.

He goes into much more depth on the pain that caused this note, but believe me I completely understand where he’s coming from. It’s not when you get a new client, it’s when you’re pitching a client, or you move onto a new account, it’s just doing your job. Our job isn’t rocket science but a big part of it is reading. If we can’t even do that, we’re screwed.

Also, on a somewhat related note, if you are going to try and call Jeremy, please remember he is in Singapore. Very, very significant time difference.


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