Oh yeah….this is how you engage with a community..

you hire a PR firm from Chicago to talk to Sacramento about local issues.

The below is from Odwyer’s.


Dresner Corporate Services, a Chicago-based IR and PR firm, has won a competitive pitch process to guide PR for the Foothill Oaks Casino Resort, an Indian gaming development east of Sacramento, Calif.

Bay Area offices of Burson-Marsteller and Ogilvy PR, along with DRGM Advertising and Public Relations, Reno, Nev.; Pacific Research and Strategies, Long Beach, Calif., and M and C Saatchi of Santa Monica pitched for the account.

The casino, slated for a November 2008 opening, is being managed by Minnesota-based Lakes Entertainment, a publicly traded gaming company with experience working with tribal gaming authorities. The Shingle Springs Bank of Miwok Indians secured $450M in financing this year to fund the project.

The 278K-square-foot project was fought by a group of citizens called Voices for Rural Living last year who were against a state plan to install a $45M highway interchange in the area to accommodate traffic for the resort.

Dresner is a unit of investment bank Dresner Partners.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s