you hire a PR firm from Chicago to talk to Sacramento about local issues.
The below is from Odwyer’s.
DRESNER WINS CALIF.CASINO PR ACCOUNT
Dresner Corporate Services, a Chicago-based IR and PR firm, has won a competitive pitch process to guide PR for the Foothill Oaks Casino Resort, an Indian gaming development east of Sacramento, Calif.
Bay Area offices of Burson-Marsteller and Ogilvy PR, along with DRGM Advertising and Public Relations, Reno, Nev.; Pacific Research and Strategies, Long Beach, Calif., and M and C Saatchi of Santa Monica pitched for the account.
The casino, slated for a November 2008 opening, is being managed by Minnesota-based Lakes Entertainment, a publicly traded gaming company with experience working with tribal gaming authorities. The Shingle Springs Bank of Miwok Indians secured $450M in financing this year to fund the project.
The 278K-square-foot project was fought by a group of citizens called Voices for Rural Living last year who were against a state plan to install a $45M highway interchange in the area to accommodate traffic for the resort.
Dresner is a unit of investment bank Dresner Partners.