Chris Anderson Publishes Emails of Blacklisted PR People

Chris Anderson has had enough. Enough of getting unpersonalized, un-targeted, completely useless to him emails from PR people.

So he’s posted the emails of people who have sent him poorly directed pitches over the past month. The list is long. The most painful thing is when you see multiple people from the same firm. This shows there’s a lack of communication at the firm as well as a culture of spamming media lists.

The cause of this, PR people that email a release to a complete list taken from a database such as MediaMap/Cision or BurrellesLuce.

Do media databases serve a valid purpose? No question they do. They can be incredibly useful tools to help identify the right person who may be interested in your news.

Or, they can be tools for lazy people to ‘blast’ emails to as many people as possible with the hope that some will stick.

I’m reminded of the quote from “The Godfather” where Don Corleone says “A lawyer with his briefcase can steal more than a hundred men with guns.”

Be smart. You’ll be a lot more successful than the person with biggest gun (or list).


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