Here’s a pitch…

This week’s season finale of Mad Men, “The Wheel”, includes a scene that is especially interesting for those of us that work in technology marketing and PR.

The clip, shows how Don Draper moves the client beyond discussing the technology to being ready to talk about what it does, why it’s important and why people will care. Very important for us to do when we find ourself getting bogged down in discussions of features, speeds and feeds.

Thanks to John Stodder for pointing me to the clip.


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