Quote of the day…

CBSNews.com Chief to Lead a News and Blogs Site – New York Times:

“Getting somebody like this to come to our site says a boatload about where the industry is going,” said Kenneth Lerer, who has been acting as the chief executive of The Huffington Post and will move up to chairman.

At least he had the good sense to use the word “boat.” Actually this is good time to talk about quotes. This quote got included in the NY Times. Why? “Boatload.” Whenever you can, insert a ‘different’ kind of word into a quote. It will increase the likelihood of the quote being used. My favorite word that I ever used in an executive quote, “baffled.’ And if you ever find yourself using, “excited,’ just turn off your computer and go home.


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