I have a passing knowledge of SEO, search engine optimization, and am by no means an expert. I need to learn more. Everyone in PR needs to learn more. “Search” is how people find information. If you aren’t making it easy for people to find information about you and your clients, you aren’t doing your job.
I need to learn more.
Here’s a bit of an intro to the topic from Danny Sullivan who is pretty much ‘the man’ on the topic.