It’s not the logo that matters AT&T! – AT&T Re-brands again

Business Week article on AT&T attempting to incorporate the Cingular orange and other items into its brand after officially killing them.

So, the concept is that Cingular and AT&T are one company. That’s good. The problem is that customers still get two bills, in my case I get 4 (one AT&T landline for office, one AT&T landline for home, one Cingular/AT&T Wireless for office, and one Cingular/AT&T Wireless for home).

Also, when I call to talk about one, they can’t help me with the other.

Lesson here, don’t let your branding/advertising get in front of your operations. If you’re not really integrated yet, don’t tell your customers that you are.

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One thought on “It’s not the logo that matters AT&T! – AT&T Re-brands again

  1. You could just log onto you account online and click the option that says “turn off paper bill” and walla! no more getting 4 bills. Helps save trees too. Then just log in each month and pay your bill online, no more envelopes no more stamps. It couldn’t get easier than that…oh wait it can, they also will send you free txt messages when your bill is due and how much!!! They got it all figured out.

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