On September 5, HP and Apple will have dueling media events. Eric Savitz refers to them here. And here’s a link to Jason O’Grady talking about Apple’s event. My take is that it is actually a pretty good move by HP for attendance at the event in having it on the ‘other coast’ so they don’t compete directly for reporters in seats, but may hurt them in terms of available column inches for coverage.
PS – the comment right above mine regarding the ‘thin mint’ on Eric Savitz’s page, that was me too.