“‘Obviously, the kidney thing hurts, but we believe the brand is very strong and that this investment is an investment in the future,’ Debbie Cantu, Kaiser’s vice president of brand marketing and advertising, said at the time.”
This can’t be what she wanted to say. This is an example of why when speaking to the media you say what YOU want to say, not a direct answer to their question.
For more on “the kidney thing,” check out this article from the SF Chronicle.
Disclosure – My former employer, Edelman, works with Kaiser and my office did while I was there, although I never worked on the Kaiser business. Also Morgan/Dorado from time to time works with another health care provider, Sutter Health.