Honesty has to be worth something. Red Bull made it big by having a face of being an energy drink but actually pushing themselves in bars as mixers. Even now if you visit RedBull’s site it is about extreme sports not RedBull and vodka. JetSet is just being honest, they have drink recipes on their site. They have a distribution deal with Safeway already and need capital to ramp up production and marketing.
Disclosure – JetSet is not a client, but the company was founded and funded to date by old friends.