Through a lot of hard work, smarts and an appreciation of fun, George and Richard Shea have taken a regional event and created a worldwide phenomenon. They created IFOCE, the International Federation of Competitive Eating, and somehow created a ‘sport’ out of competitive eating.
If you have a chance, check out “Eat This Book” about a year on the competitive eating circuit. Great read.
PS – The Shea’s are PR guys, imagine that 😉