Creating a worldwide media event

ESPN – Kobayashi, Chestnut stand jaw to jaw at weigh-in – Moresports

Through a lot of hard work, smarts and an appreciation of fun, George and Richard Shea have taken a regional event and created a worldwide phenomenon. They created IFOCE, the International Federation of Competitive Eating, and somehow created a ‘sport’ out of competitive eating.

If you have a chance, check out “Eat This Book” about a year on the competitive eating circuit. Great read.

PS – The Shea’s are PR guys, imagine that 😉

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