PR Firms Have "Green Practices" – How About practicing green?

“Swag is fun, but what about the trees?”

Great perspective from Daniel Terdiman at CNET.

PR firms are great about creatinggreen practices,’ but what are the firms doing themselves to reduce their footprint? I’ve never been a huge believer in mailing tchotchkes to reporters, but it seems that many still are. The article asks a simple question, “…would it be so hard to send an e-mail and ask, “Hi, can we send you this package as a gift?”

My take is if you are going to send something unsolicited to a reporter, save the expensive packaging.

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