I stumbled onto this site over the weekend. No, I’m not dying. But, this does seems somewhat interesting from a business standpoint, and they seem to be based up at Tahoe. The biggest issue here would most likely be trust. Whom do you trust this level of information to?
From a PR perspective, this has all kinds of opportunities, such as a survey on how people have left a plan for finding information, where is the information kept, stories about assets lost etc.
No, they’re not a client, but it could be fun!