“‘Our agency often runs what we call a ‘PS campaign,’ which is a little PS note at the bottom of our emails with a little saying and a link to an interactive piece on our website. The mission is to keep people going back to our website by providing the link in our emails. I knew we could use Elvis in a PS campaign.'”
The main focus of the article linked to above is how a mosaic of Elvis made of Post-It notes became a huge phenomenon for CapStrat, a PR firm in North Carolina and DC. The thing that jumped out at me is called out above, it’s adding a little something to everything you do to help a viral campaign or any other idea grow.