Are you a reporter in Northern California that covers start-ups?

SARTA – Regional Media Workshop – Private Equity

Are you a reporter in Northern California that covers start-ups? Do you wish you had taken more finance classes in college that might have helped prepare you for your current beat? Now, I know that my knowledge of 19th century english literature is a hit at parties, but it didn’t directly help me out when trying to decipher a term sheet . I know now that I shouldn’t have switched my major, or at least kept a minor, from business to communications.

So, SARTA is having a workshop for reporters to help them understand the world of private equity and venture capital.

Here’s a working agenda. Please feel free to RSVP to me (josh at morgandorado dot com) or to Oleg at sarta dot org. This is for credentialed reporters only. If you have a blog, but are not a credentialed reporter, send me an email and we’ll see if there is a fit.

Draft Agenda

  • Entrepreneurship Fundamentals: What entrepreneurs go through to start a company
  • Venture Capital 101
    • What they do
    • How and why they do it
    • What it means to be the “Lead” investor in a deal
    • The Math
    • Success metrics
    • How VCs make money
    • and more…
  • Defining the Private Equity Universe*
    • Angels
    • Seed Stage
    • Early Stage
    • Late Stage
    • Mezzanine
    • Leveraged Buy-Outs (LBOs)
    • and beyond
  • Deals – Where’s the story?
    • What to ask (startups and VCs)
    • What not to ask (startups and VCs)
    • What local VCs find interesting in our region and its deals
    • Regional trends

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