The example used here is one of the most memorable newspaper headlines published following the attacks on 9/11/01. If you don’t want to click through, it is a huge headline that reads “Bastards!” above a full front page image of the World Trade Center coming down.
I can see the point that was trying to be made here that this wouldn’t necessarily rank high in search engine results as it doesn’t have many keywords. However, my thought is that this was incredibly effective for its primary purpose for the day, to sell newspapers. I lived in San Francisco on 9/12, when this paper came out and it was incredibly good at catching the eye. I also had a copy of this image up on the wall in my office for a little while soon after.