Millennials aren’t ONLY about YouTube and MySpace

Teens buying books at fastest rate in decades

This is a great trend to see. Sure, I wouldn’t personally be interested in the same books as they are, but there is an up tick in reading in that generation which is encouraging.

There’s a few people whose take on this I would be interested in:
Steven Levitt(I’m a huge fan of Freakonomics)
Anastasia Goodstein (author of Totally Wired/What Teens and Tweens Are Really Doing Online)

One thing that comes to mind for me is some of the research that came out of the ACOT (Apple Classrooms of Tomorrow) study that ran from 1985 -1998. There is some outstanding research from the study available from Apple. If I remember correctly, there was a piece of data that pointed to study participants writing more, and with greater fluidity, when they were typing, than writing longhand. I wonder if the increase in teen reading is a result of their reading (and writing) more information online, which translates into a greater desire to read overall. This may come at an expense of other activities, but if kids and teens are reading more, I think we’re on the right track.

Just for fun, books I’m reading right now are:
Words that Work, Luntz
Manhunt, Swanson
Marketing that Matters, Conley
The Bronx is Burning, Mahler


2 thoughts on “Millennials aren’t ONLY about YouTube and MySpace

  1. Just curious why you’ve linked “Malcolm Gladwell” to Freakonomics?

    You’re aware he’s not the author, right?

    Freakonomics was penned by Dubner and Levitt; Gladwell wrote Blink and The Tipping Point.

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