local insurance giant VSP kicks off CEO blog

VSP Blog – We’re All Eyes … and Ears

Not a whole lot there yet, but let’s give them a chance to find their legs. VSP is a rather traditional company and this is a big step for them. I hope that they find a way to use it as a valuable tool, and as part of a larger program, to better understand and work with their constituencies.

(Full disclosure – VSP was (not sure if they still are) a client of the Edelman office where I worked and I contributed from time to time on the account team).


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