Another local (Roseville) company blog

Beyond Escape

Escape Technology launched their business blog last month and seem to have a good mix of content. They are using the blog for a few things which I think are especially helpful for PR:
– highlighting news that isn’t necessarily ‘release-worthy’, but is still helpful to highlight a specific program
– highlighting customers to show their appreciation for the business
– since launch on 2/7, they seem to updating fairly regularly (i.e. more than once per week)

A few recommendations (completely unsolicited)
– create a consistent brand with the main Escape site. Doesn’t need to be exactly the same but should at least be reminiscent of it
– include more outbound links – i.e. link to the customers that are highlighted

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