Today we rolled out the ‘Quick Call Retainer’ option for our clients. This is something I probably could not have done at a ‘big agency,’ but would be interested in hearing if any do it or have done it in the past.
In working with start-ups over the past 10 years I’ve found that many really don’t need an agency all the time. While they would definitely benefit from having an agency helping them it may not always be the best use of their money.
The Quick Call Retainer gives early stage companies the ability to receive quality PR counsel without a big expense. If as a result of the counsel action needs to be taken, then they pay for the time used to implement those actions. In the meantime, we are staying up to date on what they are doing, looking for opportunities for them, and providing a sounding board that they otherwise wouldn’t have.