Maybe I’m naive, but there seems to be a lot of the ‘pay for play’ going on. I think it might have always been there, no I’ve never been personally involved in it or have I worked for a company that has, and the current mania for rooting out journalistic impropriety has brought it to the fore. Or maybe I’m looking to much into this and this is what happens when you used to take PR advice from “Wayne.”
It’s not that hard, if it’s paid for, disclose it and then it’s advertising. Don’t try and hide things. It will be found out and you and more importantly your client will look bad. That’s not why they hire us.