Act for Love – A great example of writing for your audience

Act for Love

OK, before you start sending me nasty emails about how this link kicked off alarm bells in your company’s IT group, the name of the blog might not be for everyone, but “Bloggie Style” is an outstanding example of writing for your audience.

John Hlinko, is the man behind this blog and its parent site, he’s got serious online experience as one of the drivers behind DraftWesleyClark.com, and MoveOn.org, as well as putting in quality time at the firm where I learned to not “eat the shrimp.”

This blog works because it combines the irreverence and passion that drives its site members. Overall, a great example of understanding your audience and writing in a voice that engages them.

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It’s making more sense now….

If people who don’t have PR experience running a PR firm you get something like this, where they have the potential to make a boatload of money under a cloud of scandal. Fast money is not good money, and won’t be long-term money.

Play smart. Do the right thing. And you’ll be a whole lot more likely to run a firm that’s around more than 50 years later.

Another related topic to this is how the heck are these guys winning Pentagon business. Isn’t that pretty competitive or am I being naive again?

More Pay for Play Pain

Maybe I’m naive, but there seems to be a lot of the ‘pay for play’ going on. I think it might have always been there, no I’ve never been personally involved in it or have I worked for a company that has, and the current mania for rooting out journalistic impropriety has brought it to the fore. Or maybe I’m looking to much into this and this is what happens when you used to take PR advice from “Wayne.”

It’s not that hard, if it’s paid for, disclose it and then it’s advertising. Don’t try and hide things. It will be found out and you and more importantly your client will look bad. That’s not why they hire us.

Anyone found MySpace or Google Altering Their Content?

This harkens back to when frames were first being used and there were complaints about context being changed when presented in a frame. Wondering if anyone is having an issue with Google or MySpace (full disclosure – they are an Edelman client although I don’t work with them) stripping their video content of any wrappers (like Revver – full disclosure – they are an Edelman client) or blocking access by someone like YouTube .

My thought is that if you are going to aggregate content or provide people a forum to post content you should let it flow as it is, as long as it doesn’t violate any EULAs. Think this may be an even bigger issue as more companies get into the business of hosting blogs.