Be ready to step out from behind the curtain

In PR, we’re used to being behind the scenes. Most of the time we don’t see our own name in print, as it’s our job to help get our clients name there.

The blogosphere changes things a bit. In order to get your clients name out there you have to be prepared to put yours out there as well. Here’s a post on Business Week’s TechBeat blog where I posted a response that included the name of a client. I was completely transparent and said that they were a client of Edelman.

The reporter followed the link and gave me credit in a later article.

Thanks Rob!

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