Confessions of a Brand Evangelist: Recognize Your Biggest Fans

I’m a big believer in taking care of good customers. Customer acquisition is expensive, if you get one keep them. Empower your employees to take care of them and little mistakes that may get made. You get a much bigger return than you will lose from a few employees that may take advantage of the flexibility.

Lastly, make it easy for them to tell others about you.

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