Building Online Buzz

Not sure of the traffic #’s yet, but Sony is building a fun online story for the intro of Shadow of the Colossus. Adrants questions if there will be a backlash to the hoax. My only concern with this type of marketing is that the content gets removed when it has run its course and all references get cleaned up with the truth.

Anyone have any perspective here? My thought is that, sure it’s fun to create a little ruckus, just make sure you clean up after yourself.

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