Newsflash….People Use IM…A lot!

Actually, a few pretty useful nuggets in this release from AOL . My big question regarding this though is for other folks at agencies. Do you IM with clients?

For the most part I don’t, due to the lack of a record/trail (at least when using free IM tools). there is one client I IM with but that’s because their team is spread around the world and their whole company lives on Skype.

Mostly though IM is just for communication between teams here at Edelman. Although we don’t have anything institutional. We probably should. Anyone have any good institutional IM policies they use at agencies?


3 thoughts on “Newsflash….People Use IM…A lot!

  1. I have a client that uses both AIM and MSN IM, so I have to be on both. I have contacts on Yahoo IM and Skype, so I have to use both.

    But MSN and Yahoo do have message archives, like Skype. If I didn’t need the archives, I’d use Meebo all the time.

    But, I think if PR firms are going to use IM they need to buy the enterprise editions, but then there is an operability issue….

  2. As I do PR for Jabber, I IM with them all the time. I actually IM with a lot of the journalists who cover their space too. I have other clients on MSN, and of course contacts and friends on AOL, Yahoo, Google, and everything else. I use an open source client, Gaim, because it puts all of my contacts (except Skype) in a single window and it does local archiving which is invaluable (still need to figure out how to get the text indexed by Google desktop search.)

    For an organization-wide tool I can recommend Jabber which now has tools for companies of any size. It is hard to compete with free, but if you’re discussing anything sensitive on IM it really needs to be through a secure system (which Jabber is) and one that ideally can interoperate with whatever your trading partners (i.e. clients) use, which Jabber does. That said, none of the enterprise IM tools interoperate seamlessly, which has nothing to do with technology and everything to do with how (particularly consumer) IM providers provision their services. This is changing, but it remains a fact that anyone deploying an internal IM system will encounter hiccups in extending the service beyond the firewall.

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