Where does education stop and marketing start?

Apparently not in the classroom. Need to get to college students? Looking for a research pool in your desired demo? How about creating an actual college course that incorporates your company’s messaging. Am I missing something here? Research on campus, yes. I see no problem with that. But buying a class?

And yes, my alma mater is listed on their roster.

Colleges buy in
Firms use students to study buying habits

By Rachel Osterman — Bee Staff Writer


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