Apparently not in the classroom. Need to get to college students? Looking for a research pool in your desired demo? How about creating an actual college course that incorporates your company’s messaging. Am I missing something here? Research on campus, yes. I see no problem with that. But buying a class?
And yes, my alma mater is listed on their roster.
Colleges buy in
Firms use students to study buying habits
By Rachel Osterman — Bee Staff Writer