Great call here by Mike Evangelist on MSFT’s inability to clearly articulate its message (full disclosure – several business units of MSFT are Edelman clients, although I really hope we had nothing to do with these slides).
Take a look at the slides used by Bill Gates for the MSFT LIVE intro and one used by Steve Jobs. I’m looking for something from a recent Apple presentation to include and will update when I find it.
Bottom line. If you can’t boil it down on a slide, then you don’t understand it, and you can bet that your customers won’t be able to understand it.