Revver has everything going for it, concept that this on several hot investment trends, people involved who understand the entertainment industry. My guess is Yahoo! buys them within three months.
I’m learning more about this right now. You can download these and drag them right into iTunes. It’s ad-based, single-frame at the end of each video. They have a great ad-model, seriously sophisticated, and will blow companies away with how they can track the pass-along of a viral video.