Sony – A reminder why PR needs to be at the "Head Table"

First, a good round up of the timeline so far from BoingBoing .

Did anyone inside at Sony, raise a flag and say this was a bad idea during development? Remember, this is an age of increasing demand for transparency from marketers, journalists, everyone.

This is where it’s necessary to have someone whose job it is to be immersed in the media and in the public discussions related to your company. While not all companies need to participate in the blogosphere themselves, they need to be aware of it, and how it will react to certain types of actions.

I’m not saying Sir Howard needs to write a blog, but he needs his PR counsel to be at his side and let him know that he’s going to get lit up by people around the world if he tries something like this again.

Remember, nothing is local anymore, and the “lunatic fringe” now has a big audience.


Newsflash….People Use IM…A lot!

Actually, a few pretty useful nuggets in this release from AOL . My big question regarding this though is for other folks at agencies. Do you IM with clients?

For the most part I don’t, due to the lack of a record/trail (at least when using free IM tools). there is one client I IM with but that’s because their team is spread around the world and their whole company lives on Skype.

Mostly though IM is just for communication between teams here at Edelman. Although we don’t have anything institutional. We probably should. Anyone have any good institutional IM policies they use at agencies?

Where does education stop and marketing start?

Apparently not in the classroom. Need to get to college students? Looking for a research pool in your desired demo? How about creating an actual college course that incorporates your company’s messaging. Am I missing something here? Research on campus, yes. I see no problem with that. But buying a class?

And yes, my alma mater is listed on their roster.

Colleges buy in
Firms use students to study buying habits

By Rachel Osterman — Bee Staff Writer

Early Skype backers rev for Revver | CNET

Early Skype backers rev for Revver CNET

Revver has everything going for it, concept that this on several hot investment trends, people involved who understand the entertainment industry. My guess is Yahoo! buys them within three months.

I’m learning more about this right now. You can download these and drag them right into iTunes. It’s ad-based, single-frame at the end of each video. They have a great ad-model, seriously sophisticated, and will blow companies away with how they can track the pass-along of a viral video.

Writers Block Live � Blog Archive � Presentation Skills 101

Great call here by Mike Evangelist on MSFT’s inability to clearly articulate its message (full disclosure – several business units of MSFT are Edelman clients, although I really hope we had nothing to do with these slides).

Take a look at the slides used by Bill Gates for the MSFT LIVE intro and one used by Steve Jobs. I’m looking for something from a recent Apple presentation to include and will update when I find it.

Bottom line. If you can’t boil it down on a slide, then you don’t understand it, and you can bet that your customers won’t be able to understand it.