Here’s an exchange between Usher Lieberman and an influential reporter (names not included) from a major national daily newspaper.
This drives home an issue that small companies run into with reporters quite often. The reporters take the tone that the companies should be so excited that an exalted publication such as theirs deems them worthy of conversation that they should check their common sense at the door and jump at the opportunity.
Yes, when representing small companies we are excited about the opportunity to discuss our products with a larger audience but the reporter should respect that we can only accurately respond when we have adequate information. Like with blogs, it’s a two way street. You have to be willing to share if you want others to participate.