Barney: I sue you, you sue me | CNET News.com

Barney: I sue you, you sue me CNET News.com

Your brand is out there. The good and the bad of the Internet is how people can interact with your brand. Protect it. Participating in the online community does not mean you have to let go, but it does mean you have to be ready to deal with the consequences of your actions.

Look for loud blogger backlash against Barney.

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