Might as well start with something personal. I was part of the team that rolled out the eMac. This product introduction opened my eyes to incredible benefit of a good image to accompany a product roll-out. We worked with a wire photographer who took a great photo of two kids working with the eMac.
This photo ran in over 50 daily papers over the next week, turning a ho-hum product announcement into a huge success and driving home the key message that this was a prooduct designed specifically for students and schools.