Starting this Out

eMac fades from the spotlight

Might as well start with something personal. I was part of the team that rolled out the eMac. This product introduction opened my eyes to incredible benefit of a good image to accompany a product roll-out. We worked with a wire photographer who took a great photo of two kids working with the eMac.

This photo ran in over 50 daily papers over the next week, turning a ho-hum product announcement into a huge success and driving home the key message that this was a prooduct designed specifically for students and schools.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s