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Funny is hard..and Taco Bell on Twitter is up for it.

Who has the keys to your social media car?

Growing up in the 80′s one of the definitive lines when thinking about car keys is from “Parents Just Don’t Understand,” by DJ Jazzy Jeff and the Fresh Prince….hmm…wonder if either of them did anything after that?

Oh-kay, here’s the situation

My parents went away on a week’s vacation and

They left the keys to the brand new Porsche

Would they mind?

Umm, well, of course not

I’ll just take it for a little spin

And maybe show it off to a couple of friends

Well what happens when the “Porsche,” is your company’s social media channels and the “parents” are laying off significant amounts of the staff?

This:

 

 

 

No matter what is going on, know who has the keys.

How Twitter Can Bring People Together Behind a Common Cause- Viva La Crema!

Twitter gets a lot of credit for bringing people together into groups and quickly harnessing the power of many behind a common cause.  Today, we saw Twitter in action.  Sometimes, Twitter can be a force for good, and can inspire profound change in the world. Not in this case.  Today, Twitter quickly brought together a group of people behind a common cause that I can not support:  the use of sour cream on burritos.

If you’ve seen my Twitter bio, you know my feelings on this subject:

At a little after 5 p.m. today in response to a comment about Sacramento ranking relatively high on Forbes recent ranking of “Miserable Cities,” someone invoked my thoughts on sour cream on burritos:

Over the next half hour, more and more people became involved

The next step is the formal organization of the group:

They create a common rally flag:

That’s how a revolution begins, with some people with a common idea and a common goal, even if it is, like in this case, misguided.

To those, who support this cause I support you and stand with you to say “Viva La Crema!” Even if it’ll never be on my burrito.

Twitterring the California State Budget and Moving Beyond Geeky into Wonky

For the past six months whenever I have been giving presentations about social media to government groups the questions most often asked involve the use of Twitter.  Twitter is a micro-blogging service that allows you to post short messages (up to 140 characters) to those that “follow” you, or choose to receive your information, and allows you to receive messages from those that you choose to follow.  Think of it like a CB.

Twitter has picked up a lot of steam over the last few quarters and during the presidential election moved to at least the consciousness of much of the mainstream as presidential candidates embraced the technology and national news organizations used the service as a way to communicate breaking news.

Here in Sacramento, the recent budget negotiations served to bring the service to the attention of many who had not yet tuned in. the driver seemed to be John Myers of KQED, you can find him on Twitter at http://twitter.com/KQED_CapNotes.

Capitol Weekly has a great article up on how many people started using Twitter during the negotiations.

For more information about Twitter, I recommend watching this incredibly easy to understand video from CommonCraft about the service.

For list of the members of Congress using Twitter, check out TweetCongress.org, and read the recent article in The Economist about the move of Twitter into politics.

Work in or around politics in the Sacramento area and want to learn more about Twitter, drop me a note or even better sign up for an account and follow me http://twitter.com/joshdmorg.

At the New California 100

Tomorrow, Tuesday 6/17/08, I’m going to be out of the office most of the day at the New California 100 conference.  If you’re going to be there, drop me a note, here, or on Twitter, and track me down.  If you do participate in part of the conference it would be great if you could tag your content with ‘newcalifornia100.’

Wi-fi allowing I’ll be posting updates throughout the day.

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