Posted on October 6, 2014 by Josh Morgan
Last week I was invited to speak with a public relations class at my alma mater. The course is focused on social media for PR majors. The majority of my time was spent talking about community, engagement and content and the cool work done by my colleagues at Edelman.
I wrapped up with a slide I titled, “Cranky Old Man Advice.” This advice was a few of the recent LinkedIn statuses I’ve posted over the last few weeks that are basic truths about working in PR. Now, that I’m about 20 years in, it’s cranky old man advice. Enjoy and let me know if you have your own or disagree with any of the below:
- Leave behind terms like “reach out” in your correspondence or communication with your clients. say what you actually did. They’ll appreciate it.
- Handwritten notes go a long way.
- Please ask yourself, “Who in their right mind would want to watch that video” you just recommended to the client.
- Tim Cook on Charlie Rose after pointing out that Apple will do $180 billion in sales this year from a product line that could fit on his famous round table, “It’s easy to add. It’s hard to edit.“
- When in a business meeting don’t refer to clients as ‘you guys.’
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Posted on September 29, 2014 by Josh Morgan
Every once in awhile an artist is rewarded for something that others may view as mundane. It’s the combination of utility and craft that together creates beautiful art.
Maps are all around us. When you look past their ubiquity, you can see art. One of the most famous examples of this is the NY Subway map, and the beauty and perspective provided by maps was the subject of one of my favorite episodes of “The West Wing.”
I have a large map of England from 1814 in the foyer of our home that always serves as a great conversation starter:
This evening I read an article about a new map that covers the seemingly mundane in a beautiful way. The Essential Geography of The United States of America by Imus Geographics was recently awarded one of mapmaking’s highest prizes for how he represented cities, states, attractions and geographic features. Imus Geographics is one man in Eugene, Oregon who through hard work, 6,000 hours over two years, bested National Geographic, Rand McNally and all the others.
Just because others may look past what you want to create, doesn’t mean you shouldn’t do your best.
The Essential Geography of The United States of America (image from ImusGeographics.com
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Posted on September 15, 2014 by Josh Morgan
I work at a PR agency. We work with a lot of clients. Some of the clients are the type that warm your heart, and some aren’t. They aren’t “bad,” they just don’t provide the extra satisfaction of the “social good.” (Yes, at this point one can make the case that as long as companies don’t hurt people they are doing a social good by providing a service, creating jobs, creating wealth that can be used for good etc., but that’s secondary here.)
So, by day, yes I do get the chance to sometimes work on things that are truly good, and other times I’m just helping sell stuff. For balance, I give back with what I know how to do, that’s marketing and writing. This weekend, I spent some time helping write the opening remarks for a run to raise money to help stop sex trafficking in our area.
Find your balance, give back with what you know how to do, and feel good.
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Posted on July 9, 2014 by Josh Morgan
Then that shouldn’t be our first interaction. Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories.
This is about how I use LinkedIn and some advice for students. I use the network as a way to keep up with people I know professionally. This means it’s someone I’ve worked with, or met in a professional capacity. I don’t use the network to find new people. Now, not all people do it this way, but I do.
Over the last few months I’ve noticed an uptick in requests to connect on LinkedIn from university students, usually PR or marketing students. Now, if I’ve spoken to their class and talked with them, I usually accept the invitation, but if I never have, I usually respond with, “Thank you for the invitation to connect. I’m happy to chat any time. Feel free to send me an email at…..” Funny thing. I rarely get a response.
It seems like LinkedIn is something that college seniors are told they have to do now, or that they are supposed to do, but unfortunately they’re missing the point, at least in my eyes, of actually connecting with people before they “connect” with them.
So, yes I’m happy to connect with you on LinkedIn, but it’s going to cost you…a conversation
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Posted on May 24, 2014 by Josh Morgan
Image from AMCTV.com/MadMen
Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:”
- Roger Sterling says “I’ve tried it and it sucked – don’t work drunk.” Trust me on this one. While I wasn’t drunk, there was a moment early in my career when I responded to a client email after I’d had a few beers. While the content of the email was right, my tone may have benefited from being tempered a bit had I not had those beers. Take this piece of Sterling’s Gold and live it.
- Native Advertising – Bob gives a gift of an Erector set to Joan’s son, and says, “America needs engineers.” – My cynical brain saw this as STEM messaging – native advertising.
- How do you think? Peggy asks Don how he thinks and comes up with ideas, he responds with, “You really want to help me show you how you think? You can’t tell people what they want – it has to be what you want.” The episode starts with Peggy doing research with onsite interviews. Never discount research, but she hits the idea when it’s what matters to her – “It’s about family, every table here is a family table.”
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