Posted on July 9, 2014 by Josh Morgan
Then that shouldn’t be our first interaction. Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories.
This is about how I use LinkedIn and some advice for students. I use the network as a way to keep up with people I know professionally. This means it’s someone I’ve worked with, or met in a professional capacity. I don’t use the network to find new people. Now, not all people do it this way, but I do.
Over the last few months I’ve noticed an uptick in requests to connect on LinkedIn from university students, usually PR or marketing students. Now, if I’ve spoken to their class and talked with them, I usually accept the invitation, but if I never have, I usually respond with, “Thank you for the invitation to connect. I’m happy to chat any time. Feel free to send me an email at…..” Funny thing. I rarely get a response.
It seems like LinkedIn is something that college seniors are told they have to do now, or that they are supposed to do, but unfortunately they’re missing the point, at least in my eyes, of actually connecting with people before they “connect” with them.
So, yes I’m happy to connect with you on LinkedIn, but it’s going to cost you…a conversation
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Posted on May 24, 2014 by Josh Morgan
Image from AMCTV.com/MadMen
Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:”
- Roger Sterling says “I’ve tried it and it sucked – don’t work drunk.” Trust me on this one. While I wasn’t drunk, there was a moment early in my career when I responded to a client email after I’d had a few beers. While the content of the email was right, my tone may have benefited from being tempered a bit had I not had those beers. Take this piece of Sterling’s Gold and live it.
- Native Advertising – Bob gives a gift of an Erector set to Joan’s son, and says, “America needs engineers.” – My cynical brain saw this as STEM messaging – native advertising.
- How do you think? Peggy asks Don how he thinks and comes up with ideas, he responds with, “You really want to help me show you how you think? You can’t tell people what they want – it has to be what you want.” The episode starts with Peggy doing research with onsite interviews. Never discount research, but she hits the idea when it’s what matters to her – “It’s about family, every table here is a family table.”
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Posted on May 5, 2014 by Josh Morgan
Image from AMCTV.com/MadMen
Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Monolith:”
- Don’t say things you don’t want people to hear: Maybe Peggy did want Lou Avery, the anti-Don, to hear her derogatory comments. Whether she did or not, he did. She ended up with a raise, but also, Don on her team. Lou is Machiavellian with this move. He has the chance to give Peggy what she wants, while possibly setting up both her and Don to fail.
- Prospective customers are everywhere: Don sees the possibility of LeaseTech, the company installing their new “monolith” as a prospective customer. Of course, he may blow the whole thing when he decides to re-fill his can of Coke with vodka. Note to keep your eyes out for prospects, and the booze out of yourself while at work.
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Posted on April 21, 2014 by Josh Morgan
Clarence Carter in “Muscle Shoals,” image from PBS.org
When I first started listening to Lynyrd Skynyrd in high school I quickly learned the words to many songs including “Sweet Home Alabama.” There was a line in the song that I knew by heart but had no idea what it meant, “in Muscle Shoals they love the Swampers.” I knew the song was about Alabama and at the time ESPN always showed swamp buggy racing, so I assumed that this lyric was about swamp buggies (check them out, trust me).
Four years ago, I stumbled onto a short documentary on Vice.com, “The Muscle Shoals Sound,” (which incidentally I believe was what they call “sponsored content” now from Levi’s) and I was introduced to Fame Studios and the amazing music created by world famous bands that all came to this small town in Alabama.
Tonight, I by chance turned on a new documentary on PBS Independent Lens about Muscle Shoals. Please go watch it, and next time you hear a lyric that catches you, track down what it means. Who knows maybe you’ll stumble onto some of the most amazing music you’ll ever find.
Also, they’ve created an amazing play list of songs from Muscle Shoals on Spotify. Check it out. Trust me.
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