Posted on November 19, 2013 by Josh Morgan
Quite often us PR folks are asked, “Hey can you fix this Wikipedia entry for our company?” Sometimes it’s that something is inaccurate, but more often it’s that things aren’t phrased exactly how they’d like. Let me save you a lot of time. The answer is almost often, no. The reason is sock puppets and meat puppets. Wait…what?
In short, sock puppetry is Wikipedia speak for creating a false identity to influence an entry. Similarly meat puppetry is convincing others to create accounts to support one’s side in a dispute.
Why this post today? Over the past few months several “PR firms” have been advertising that they can help companies change their Wikipedia entries. Today, one of those firms received a cease and desist letter from the law firm representing the Wikimedia Foundation.
Back to the headline, what we usually find when we start digging is that the post is accurate. With that, we recommend that clients fix the problem, and the entry will often follow.
Filed under: Uncategorized | Tagged: corporate representatives for ethical wikipedia engagement, crewe, wikipedia, wikipedia editing | Leave a Comment »
Posted on November 19, 2013 by Josh Morgan
It’s not how much you write, it’s how well you write it. With 272 words, Abraham Lincoln grieved, inspired and set a bar still standing high above after 150 words.
Four score and seven years ago our fathers brought forth, upon this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived, and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting-place for those who here gave their lives, that that nation might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we can not dedicate, we can not consecrate – we can not hallow – this ground. The brave men, living and dead, who struggled here, have consecrated it far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here.
It is for us, the living, rather, to be dedicated here to the unfinished work which they who fought here, have, thus far, so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us – that from these honored dead we take increased devotion to that cause for which they here gave the last full measure of devotion – that we here highly resolve that these dead shall not have died in vain – that this nation, under God, shall have a new birth of freedom – and that government of the people, by the people, for the people, shall not perish from the earth.
Filed under: Uncategorized | Tagged: gettysburgaddress, great writing | Leave a Comment »
Posted on October 15, 2013 by Josh Morgan
One of the hardest things for many startups is describing what they do and the value they provide in a way that is easily understood.
A Sacbee.com profile of local company ShoppingScout.com showed that they nailed it:
“When Kenneth Ouimet sets out to explain the purpose of ShoppingScout.com, his explanation is so simple: It will help people save time, save money and live better by telling them exactly where they can find the lowest prices on groceries they want to buy.”
Well done ShoppingScout team, well done.
Filed under: Uncategorized | Tagged: elevator pitch, marketing, messaging, public relations, sacramento, shoppingscout, startups | Leave a Comment »
Posted on October 6, 2013 by Josh Morgan
I’m a fan of vintage watches. My daily watch is an Omega Seamaster from the early 60′s. Last week on a plane the movie was “The Internship.” At the beginning of the movie, the protagonists are watch salesmen who realize the market for their product has evaporated. I hope that is not the case.
I wear a watch everyday, there’s a picture of one of them below. If you like vintage watches, you’ ll love this profile of HQMilton from the SF Chronicle.
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Posted on September 25, 2013 by Josh Morgan
I heard a fascinating segment on Marketplace today on Popular Science shutting off commenting on articles. They’ve posted a complete reason why they shut off comments on new articles. Their rationale is to shut down anti-science trolls who they feel may impact the public perception of the science they write about. Sure, I’m OK with that, it’s their site they can do what they want.
My thought is that it’s time for all news sites to shut down comments. It’s extremely rare that I read anything in comments that adds to my understanding of an article or an issue and most often the comments are one step above spam. When comments were first allowed on news articles and blogs they provided a way for people to participate in a story, add their thoughts and perhaps post contradictory evidence or facts. That’s not necessary any longer. I’m not saying people shouldn’t provide their own thoughts on articles, but they can do that via Twitter, Facebook, Tumblr or their own blog. There is no reason for a news site or a company to have to host what in most cases is irrelevant commentary.
Congratulations to Popular Science on making this move, let’s hope that we see lots of others following suit.
Filed under: Uncategorized | Tagged: killing comments, medianews, popsci, removing comments | 2 Comments »