Quite often in planning discussions lately I findmyself asking people to think bigger. Sometime’s it’s as simple as just thinking beyond the tactics to strategy, or thinking beyond your client to an industry.
Other times, it is literally thinking of bigger things that you can do, build or say. In the case of UK-based Taylor Herring, they keep going bigger, from a 12 foot Mr. Darcy in a pond;
to a dragon skull on a beach to promote Game of Thrones. A GIANT DRAGON SKULL! That’s big.
Next time you’re in meeting and people are throwing out ideas, challenge them to find THE DRAGON SKULL!
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