Be clear, concise and short

Posted on August 26, 2010 by Josh Morgan

Want to see how to write a perfect “statement?” This is how Michael Jordan announced his return to the NBA in 1995:

image from Deadspin.com

Aaron Klein, on August 26, 2010 at 8:15 am said:

Best press release of all time.

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Don’t Eat the Shrimp – Josh Morgan’s Take on PR, Social Media & Marketing