I spoke to a group today about measurement and promised I’d post some of the links I referenced. For all the rest of you, please drive-thru, nothing to see here:
Hon & Grunig Relationship Measurement;
Edelman report on social media in 2008 election (opens as a PDF);
Groundswell by Charlene Li and Josh Bernoff;
Voce Bridge (they have created some very impressive tools over there at Voce);
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