Nice work by PerkettPR on GiftGirl Campaign

Posted on September 2, 2008 by mdpr

Check out the video below of Pete Cashmore of Mashable talking about the worst gift he’s ever given. It’s a pretty bad one. He gave a bag of ……. to his mother. Watch the video to find out what it is.

This is part of a campaign by Perkett PR for their client GiftGirl. Looks like a well done idea. It’s got humor, immediacy, involves online media, and most important of all, relates to the product being sold.

Pete Cashmore reveals the worst gift he’s ever given! from PerkettPR on Vimeo.

Possibly related posts: (automatically generated)

Filed under: Uncategorized | Tagged: , , , , ,

« Today’s marketing FAIL is brought to you by Power Dynamics Incorporated Embargoes are not dead »

3 Responses

  1. Jeff Glasson, on September 2nd, 2008 at 1:20 pm Said:

    Thanks for the kudos! Its been a fun project from the beginning, and we’re looking forward to adding more video responses for folks to check out as part of the on-going campaign.

    Reply
  2. mdpr, on September 2nd, 2008 at 1:27 pm Said:

    Well done and best of luck.

    Reply
  3. Christine Perkett, on September 2nd, 2008 at 1:35 pm Said:

    Josh –

    Thanks for mentioning our work for GiftGirl. I am proud of the team here – Jeff Glasson, Crystal Macaulay, Samantha Cornog and David Parmet – for working with our client to make this fun pre-launch page.

    We hope you’ll come back and visit GiftGirl on Sept. 16 to let us know what you think of the service.

    Thanks again!
    Chris (@missusP)

    Reply

Leave a Reply